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It All Started With a Juice Stand...

This July, Lilly Pulitzer is squeezing the Juice out of its 50th Anniversary Jubilee by partnering with Florida's Natural citrus. The largest domestic citrus producer in the U.S. will be issuing one million limited-edition Lilly print Florida's Natural juice cartons to be distributed throughout the country.

And that's not all! Lilly Pulitzer has always been a brand about lifting spirits and supporting worthy causes. With that in mind, a portion of the carton's proceeds will directly benefit breastcancer.org. Breastcancer.org is a web based non-profit dedicated to providing support and detailed health information to breast cancer patients and their families. Lilly Pulitzer and Florida's Natural are proudly committed to breast cancer awareness and will be donating a percentage of the proceeds from these colorful Ruby Red juice cartons to directly support breastcancer.org and their wonderful work.

A partnership between Lilly Pulitzer and Florida's Natural is only natural of course! As the Lilly Pulitzer story goes, it ALL started with a juice stand...When young Lilly moved to Palm Beach from her posh lifestyle in New York City she needed a hobby. As the Pulitzer family owned an operated many of the citrus groves in Florida, Lilly opened a juice stand in Palm Beach off the fashionable Worth Avenue. She needed a juice stand uniform to mask the citrus juice stands so she had her seamstress whip up a colorful shift. Soon her jet-set friends, including school chum Jackie Kennedy, wanted her dress more than her juice and soon enough the Lilly Pulitzer Classic Shift became a national sensation. Fast forward 50 years and the brand is still honoring its "juicy" roots by joining forces with one of America's favorite juice brands, Florida's Natural!

Florida's natural juices are produced by a co-op of Florida citrus growers. From planting and raising the trees, to processing and packaging the product, the growers pride themselves in bringing the best quality not-from-concentrate juice to the market. Through a partnership with Florida's Natural, Lilly Lovers™ from coast to coast can raise their juice glasses to Lilly Pulitzer's Jubilee, all while supporting a very worthy cause, breastcancer.org. Cheers!

About Lilly Pulitzer
Fifty years ago a wave of pioneering prints in the form of pink monkeys dancing, green elephants swimming in pools and flowers blooming in a rainbow of colors hit the American fashion scene. And to think, it all started with a juice stand in Palm Beach when young Lilly needed a hobby! In November 2008, Lilly Pulitzer, the classically fun, authentically playful and historically rule-breaking brand, kicked off a year-long "Jubilee" to celebrate 50 years of colorful life. Lilly Pulitzer provides apparel and sleepwear for women, apparel for children and men, accessories including eyewear, shoes, handbags, jewelry, belts, fragrance, stationery and gifts, and two entertaining books, all inspired by the authentic Palm Beach lifestyle. The children's clothes are a pint-size version of the women's line, reflecting the same color palette and prints in charming styles appropriate for infants, toddlers and girls size 4-14. There are over 75 Lilly Pulitzer Via Shops in Lilly-loving communities around the country. Lilly Pulitzer also operates a number of company-owned retail stores an is sold in major department stores including Bergdorf Goodman, Saks Fifth Avenue, Nordstrom and Harrods in London, UK, as well as upscale specialty stores from coast to coast.More information on the product, distribution and the Lilly story is available at http://www.lillypulitzer.com.

About Florida's Natural
Florida's Natural juices are produced by a co-op of citrus growers, who own over 50,000 acres of citrus groves throughout Florida. The cooperative includes over 1,000 growers and is the largest grower and distributor of citrus and juice products in the US. From planting and raising the trees, to processing and packaging the product, the growers pride themselves in bringing the best quality not-from-concentrate juice to the market, and have been quenching their loyal consumers thirst for over 75 years! To learn more about Florida's Natural, please visit http://www.floridasnatural.com

About Breastcancer.org

Breastcancer.org is a web based non-profit organization dedicated to providing the most reliable, complete, and up-to-date information about breast cancer. Their mission is to help women and their loved ones make sense of the complex medical and personal information about breast cancer, so they can make the best decisions for their lives. To learn more about this organization, please visit http://www.breastcancer.org.
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